B.X.M

If you wear a size E-H cup, exercise regularly or just find that other bras aren’t supportive or comfortable enough, then we think you’ll love B.X.M.

That’s a good question. It’s estimated that 80% of women in the UK are wearing the wrong bra size, which sounds seriously uncomfortable to us. Use our size guide to work out which B.X.M bra size will suit you best.

Our bras do best when washed at 30 degrees. If possible, pop them in a GuppyFriend (or other washing bag) to catch any pesky microplastics. Dry your B.X.M Bra flat, and keep it well away from the tumble dryer or the iron. (Who irons a bra?)

All of our bras are consciously made just outside London by a lovely team of seamstresses in a small female-owned, female run, factory.

We prefer the term eco-conscious. Our bras are made in the UK and we produce them in small batches to minimise waste and our carbon footprint. Check out our sustainability page for more information on what we are doing to be conscious of both people and planet.

As a small start-up business we are conscious about keeping our costs down and minimising waste, which is why we are starting with a limited run of sizes. As our brand grows we look forward to being able to offer bras in both larger back and cup sizes. As soon as it’s possible, we’ll get on it.

If we currently don’t stock your size send us a quick email on hello@iambxm.com to let us know.

Fast fashion is over. We believe in buying better, and buying less.

We ethically make all of our bras in England and ensure that anyone who works on them is paid fairly. On top of this, all of our styles are made using ECONYL® recycled fabric, and have been carefully constructed and rigorously tested to the highest standards. This level of care and expertise comes at a price, but we believe our bras are worth it.