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BXM best sports bra brand for bigger busts
BXM best sports bra brand for bigger busts

Our Story

Sick of the lack of sustainable & ethical sports bras available for bigger cup sizes?

Us too!

That's why we created B.X.M, helping those of us with bigger boobs, who want to make more conscious choices when it comes to our sports wear, feel seen and heard.

BXM best sports bra brand for bigger busts

Our Mission

We have an insatiable desire to create a sense of belonging, by channelling a strong sense of purpose, advocating for, and giving a voice to people with big boobs. Empowering them to let go of their inhibitions when working out.

If you're someone with an E+ cup size, who's sick of feeling left out or forgotten about by other ethical activewear brands - we got you!

Our founder

After years of feeling utterly sick and frustrated about being left behind by other sustainable sportswear brands. Most regularly didn’t have a sports bra that catered for my 32GG boobs.

I decided to create the sports bra brand that I (and so many women like me) want to see. Not only one that makes sports bras that are comfortable, supportive and fit well. But one that is good for both people and planet.

At B.X.M, I have built a business that strongly believes that everyone with bigger boobs should feel like an absolute bad ass when moving their body.

I have made it our mission to create comfortable, supportive, sustainable and ethically made sports bras that enable exactly this.

Lizzie x

Our values

Our values are at the core of everything we do, they are what we hold ourselves accountable to both in business and in life. 


We’re bored of buxom women being sexualised just because they have big boobs, so we are taking a stand! You’ll find no objectification here, only celebration of raw female power

Be seen + heard

We want to create a safe and empowering space for people with bigger boobs, who are often excluded from the fitness industry.

By committing to only ever using real women in our photoshoots, on our website and in any other marketing. Constantly seeking and taking on feedback from the fuller bust community.

All to ensure they have a voice and a platform.

Raw Truth

We’re an ethical and moral company, and don't shy away from being transparent. That means; regularly auditing our supply chain to make sure they are as clean and green as possible.

Only working with suppliers who fairly pay staff and actively care about the planet; constantly looking for ways to make our brand better for everyone.


We're shunning sweatshops, committing to making peices that are high quality and last, in working environments that pay a fair wage and treat their staff like equals. We won't be pandering to trends, and will only ever release new pieces if there is a real demand for them.