How we're helping to save our seas

What is the first thing that pops into your head when we say ‘Marine conservation’?

Ocean? Fish? Planet? Environment?

Here at BXM one of our main values is raw truth and radical transparency, so, we’ve decided that this is a topic we should talk about. All in the hope that, at some point, everyone will know the ins and outs of marine conservation and its importance.

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So, what exactly is marine conservation?

In a nutshell, marine conservation is the protection and preservation of wildlife and ecosystems in oceans and seas worldwide. For example, creating protected areas and removing plastic prevents the loss of species, habitat destruction and pollution. So we can fight for a cleaner, better-protected ocean.

Why do we need marine conservation?

Marine regions cover about three-quarters of the Earth's surface and include oceans, coral reefs, and estuaries. They are under threat from overfishing, tourism, and plastic waste.

It's heartbreaking to see how plastic pollution has an adverse impact on the health of these marine environments, and the creatures that call it home. Plastic bottles, packaging, bags, and fishing nets are some of the most common culprits. This brings us to BXM and what we're doing to help…

Let's concentrate on fishing nets for a minute.

Did you know it takes up to 600 years for a single fishing net to decompose in the ocean? Now, think about how much time it would take for the current estimated 600,000 tonnes (the same weight as 2 Boeing 747s) of fishing nets to decompose.

Whilst we're on numbers - these fishing nets kill an estimated 100,000 marine animals each year who get entangled in them.

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What is BXM doing to help?

As you probably know, from us proudly banging on about it, the fabric that we use at BXM is made of Econyl - a recycled nylon fibre.

And is made by a mill in Italy that, in a bid to stop fishing nets from being discarded into the ocean and becoming “ghost nets”, buys them directly from local fishermen. They also have a small team of divers that head out into the oceans and seas to collect additional nets from the ocean floor.

So, every time you’re wearing your BXM bra, remember that you are officially part of the wider marine conservation project.