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What makes them so great?

Big busts are at the heart of what we do. From the lived experience of our founder Lizzie (our original fit model) to the real women who put our bras through their paces in real-life situations.

The Underband

Our innovative wide under band grips your ribcage providing a strong foundation of support without compromising on comfort.

The Straps

Strong adjustable, front fastening, straps give maximum comfort and support. Our innovative hook and loop fasteners keep your straps in place at all times.

The fabric

We believe in making the best, so you can buy less. That's why all of our bras are made from a soft, high coverage, sweat wicking ECONYL recycled nylon fabric. It's also UV resistant, and gives a great compressive fit.

"Absolutely love the fastening!! I found this to be so much easier. I also found the straps so much easier [to do up] than the normal fiddly method. I don't know if its been done on purpose but this bra is actually very accessible for someone with mild dexterity issues!"

— Ellen, London

"This may be the first sports bra that doesn’t give me back fat!! I love the look and shape that the bras give me. I also like the thickness of the underband and it stayed in place all day and whilst running "

— Beth, Kent

"Have had my B.X.M Fearless bra on all day. It's very comfortable and more supportive than most of my other medium impact bras. The fastenings are very clever and secure - it feels like a really well-thought out and innovative product "

— Louise, Glasgow